Idea: Personalization, humanization, marketization, conciseness, socialization

Philosophy: Starting from Success, Innovative Contribution, Pursuing Quality

Spirit: Embrace opportunities, meet challenges, and strive for quality

Style: Rigorous, pragmatic, united and dedicated

Culture: Guide direction, rally people, inspire potential, regulate behavior

Objective: Mass brand, based on mass, mass products, serving the public

Market View: Quality-oriented, reputation first, sincere cooperation, win-win situation

Outlook on Development: Science and Technology Leading, People-oriented, Innovative, Sustainable Development

Talent View: knows the talent, use the talent, takes the virtue first, recommend talent